Barcelona hunt 180m euros in sponsorship money

Barcelona hunt 180m euros in sponsorship money

There are a busy few months ahead for Barcelona's commercial department, given that the club's sponsorship contracts with Rakuten and Beko are up soon. There is a need to try to maintain the 180 million euros that this area generates in income each year.

Club sources explain that it will be practically impossible to increase this figure over the next two years because of the coronavirus pandemic and other issues, so maintaining it is the target.

The Rakuten deal

Rakuten is Barcelona's main shirt sponsor and they're about to enter the final year of their contract. The annual figure will go down from 55m euros plus add-ons to 30m euros plus add-ons. Then, in summer 2022, that deal will have concluded.

Barcelona are, though, working on renewing this alliance beyond the 2022 end date. But, to demand similar figures the club would have to make a very interesting proposal. Plus, stars like Neymar and Luis Suarez have now gone and Lionel Messi's future isn't certain. Joan Laporta mentioned these talks in his Friday press conference too.

Barcelona are also starting to receive offers for shirt sponsorship and will study them, while they'll also look at other sponsorship areas that could be better used.

There is a deadline, though, as Nike have set a date of October for Barcelona to inform them of their shirt sponsor from 2022/23 onwards, as they need to know in advance in order to work on manufacturing the replica kits.

Beko and the shirt sleeves

Beko, meanwhile, have been sponsoring the training kits and appearing on the game shirts' sleeves for 19m euros per year, but they'll no longer appear on the match kits and their contributions will reduce to 10m euros.

The club can, then, start looking for a new sleeve sponsor. Sources say there was a proposal in springtime that didn't go any further and now there is no well-defined offering.

Pre-season in Germany and Israel

The club are also working on pre-season and a tour in Germany and Israel is the plan. However, some are concerned about visiting Israel due to the current political situation and there are fears that a tour there could put potential sponsors off.

The Camo Nou naming rights

It was said during the Josep Maria Bartomeu reign that dozens of companies were interested in having their name as part of Barcelona's stadium. The problem was that none reached the asking price, which some believed to be above the market norm.

Now, at this moment in time, negotiations have been halted and there is less optimism while the Camp Nou project remains uncertain.

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