Real Madrid named the most valuable brand in world football at roughly €1.4bn

Real Madrid has continue to be the most valuable football brand in the world even though the figure has reduced by 13.8 percent,

According to a report published by Brand Finance, Real Madrid are the most valuable brand in world football.

Valued roughly at a whopping €1.4billion, Los Blancos have managed to top the list despite a 13.8 percent decrease as a result of the coronavirus pandemic.

Marca adds that with the launch of Real Madrid Next - a technology innovation brand - and Madridista Nation, the club have seen an increase in engagement on social media.

That, coupled with our 34th La Liga triumph, could propel us to recover from the drop in value in the near future.

Meanwhile, Barcelona have ranked second on the list, while Manchester United have bagged the third spot.