Nike use Kaizer Chiefs 50-years anniversary club jersey design as Barcelona 2nd kit

Nike use Kaizer Chiefs 50-years anniversary club jersey design as Barcelona 2nd kit

Barca's away kit for the 2020/21 season was apparently inspired from Kaizer Chiefs' 50-years anniversary jersey.

The club officials claim that the South African club will lose revenue because of Nike's actions.

The American company told the Chiefs that there wasn't enough material to produce as many items as demanded.

As it turns out, when designing Barcelona's away kit for the 2020/21 season, Nike took inspiration from Keizer Chiefs 50th-anniversary jersey they released earlier this year.

As you can see for yourself, the designs are almost identical.

“We were very clear about the importance and magnitude of it, and that it wasn’t a small milestone for us, and we loved what we arrived at, and I appreciate the work that Nike has done.

"I was made aware of the new Barcelona design before it hit the market, and I have to be honest we were surprised," Keizer Chiefs' marketing director Jessica Motaung has told TimesLIVE. (h/t Goal)

"I understand that Nike does projections and they look at past things, but this was a significant milestone that we knew would catapult demand," she said, "and we were advised about the lack of material that we used for our jersey. So, we were surprised when we saw the Barcelona jersey.

"I do know that certain designs will be used again but the timing was also very soon.

"With that [being] said, it’s a beautiful jersey and I hope that the gold and black does for Barcelona what it’s done for us.

"We have a wonderful partnership with Nike but in this instance, we’re slightly disappointed that we missed the opportunity to really take it further with our supporters for our 50th [anniversary] at the level that we anticipated, and also to leverage revenue."
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