Everton, James Rodriguez signing will accelerate Everton's international growth plans with his follower base of 100m

James has officially left Real Madrid for Everton.
The Premier League side's public profile could be boosted by the Colombian.

Reflecting on James Rodriguez's transfer, Sky Sports' expert Vinny O'Connor said:

"The signing of will accelerate Everton's international growth plans - which were already focusing on South America and particularly North America.

"The club has already seen international growth in USA and South America through a combination of current and former player activity, official affiliated clubs membership and supporters' club growth.

"James has a follower base approaching 100m and ranks as the eighth biggest social media star of any sportsperson on the planet.

Everton are primed to try to capitalise on James' signing with launch activity."

James' transfer to Everton for €25 million was officially confirmed on Monday with the Colombian signing a two-year deal with the Premier League side.

The transfer fee could be a major boost for Real Madrid as they eye a squad overhaul at the Santiago Bernabeu in the summer of 2021.