Barcelona named among 2 most trendiest football clubs in world

According to Ear to the Ground's ranking, Barcelona and Liverpool are among the 10 most culturally-relevant sports brands in the world.

Major 6 Criteria used in ranking this brands are as follows: driving positive change (55%), disrupting the norm (37%), celebrating sports heritage (33%), standing for something (for example, for the #BlackLivesMatter movement) (29%), instigating cultural collaboration (23%) and forming authentic partnerships (23%).

The full top 10:

1. Adidas

2. Jordan

3. The NBA

4. The Premier League

5. Nike

6. FC Barcelona

7. Los Angeles Lakers

8. Liverpool FC

9. EA Sports

10. Chicago Bulls