The Top 6 Most Expensive Premier League Shirt Sponsorship Deals
The Premier League is one of the most popular and lucrative football leagues in the world, and as such, it is no surprise that the shirt sponsorship deals for Premier League clubs are some of the most expensive in the world.
Here is a look at the top 6 most expensive Premier League shirt sponsorship deals per year to date:
- Manchester United - £90 million per year (TeamViewer)
- Liverpool - £75 million per year (Standard Chartered)
- Manchester City - £65 million per year (Etihad Airways)
- Chelsea - £60 million per year (3)
- Arsenal - £60 million per year (Fly Emirates)
- Tottenham Hotspur - £30 million per year (AIA)
6. Tottenham Hotspur (£30m)
The Tottenham Hotspur Kit Contract Deal with Nike is an impressive and long-term partnership that spans 15 years, from 2018 to 2033. Under this agreement, Nike serves as the official kit supplier for the club. The financial aspects of this deal are equally substantial, with yearly payments amounting to £30 million. Over the course of the 15-year duration, the total payment from Nike to Tottenham reaches a staggering £450 million.
5. Chelsea (£60m)
Chelsea, the West London giants, have been donning Nike kits since 2016, in a monumental deal valued at a staggering £300 million over a decade. This agreement is set to run until 2026. Previously, the Blues were under the sponsorship of Adidas, while their shirts bore the Samsung Mobile logo.
Over the years, the club has witnessed various shirt sponsors, including Yokohama Tyres and 3 Mobile. Presently, Chelsea’s jerseys remain blank as they seek a new shirt sponsor. However, their lucrative partnership with Nike solidifies their spot among the top five most valuable kit deals in the Premier League.
4. Arsenal (£60m)
Another footballing giant, Arsenal, boasts a massive kit deal with Adidas worth a mind-boggling £600 million for a 15-year collaboration that runs until 2033. The iconic “Fly Emirates” logo adorns the Arsenal shirts, with the airline company also sponsoring the club’s stadium, now renowned as the Emirates Stadium following their move from Highbury.
3. Manchester City (£65m)
Manchester City, the reigning champions of both England and Europe, have entered into a monumental £200 million partnership with Puma for a decade, set to conclude in 2029. The Citizens are the only Premier League club to feature Puma among the top five most expensive kit deals. As they continue their pursuit of domestic and European glory, their collaboration with Puma is undoubtedly bolstering their financial prowess.
2. Liverpool (£75m)
Liverpool, a club steeped in rich history, solidified their place among the elite with their lucrative £500 million kit deal with Nike, running for 10 years until 2030. After their triumphant Champions League victory in 2019, the Reds parted ways with New Balance and entered into this massive agreement with Nike. The iconic Nike logo now graces their jerseys, making them one of the most valuable kit deals in the Premier League
1. Manchester United (£90m)
Undeniably, Manchester United, one of the world’s most renowned football clubs, holds the crown for the most expensive kit deal in the Premier League. The Red Devils signed a monumental 10-year deal with Adidas, valued at an astounding £900 million and set to last until 2035.
The club now proudly displays TeamViewer as their kit sponsor, succeeding Chevrolet. United recently renewed their contract with Adidas, solidifying their position as the top revenue-generating kit deal in the Premier League.
In conclusion, these top five clubs stand tall, not only on the pitch but also in the realm of financial success, courtesy of their lucrative kit deals.
The Premier League’s glamour and global appeal continue to attract massive sponsorships, and with the rise of new stars and iconic moments on the horizon, these partnerships are set to grow even more valuable in the years to come.