Erling Haaland Sensationally Blocked From Trademarking His Name in Norway

 

Erling Haaland’s application to trademark his own name in Norway has been rejected.

The Man City star has sky-rocketed to worldwide fame at the age of just 22, helped largely by his outrageous return of 52 goals in 51 games in all competitions this season.

But while he’s seen an unbelievably successful campaign on the pitch, the Norwegian hasn’t had the same luck in earning exclusive rights to his name.

According to Norwegian outlet VG, Haaland submitted three applications to the Norwegian Industrial Property Office via law firm Schjodt.

Alongside getting ‘Erling Haaland‘ trademarked, the striker also requested for his signature and his trademark celebration – the lotus – to be trademarked too.

The former Borussia Dortmund star successfully claimed his signature and celebration as his own without issue and he can now apply to have it internationally trademarked.

However he was denied exclusive rights to his name due to a previous application submitted in 2022 by a 29-year-old man from Oslo, who requested to use it on clothing and selling footwear amongst other things.

Haaland now has three months to appeal the decision.

The striker can use the name without permission and take legal action against the current owner, pay to use the name, or even buy it off the owner.

However due to a Norwegian ‘duty’ law on trademarks, if the original applicant does not use it (to create products etc) within five years then the owner loses the rights.

That means the Man City star could swoop in then, too.

Haaland will be hoping to have better luck on Saturday afternoon, as his side face rivals Manchester United in the FA Cup final at Wembley.