Barcelona named among 2 most trendiest football clubs in world

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Barcelona named among 2 most trendiest sports brand in world: Meaning? 

According to Ear to the Ground's ranking, Barcelona and Liverpool are among the 10 most culturally-relevant sports brands in the world.

Major 6 Criteria used in ranking this brands are as follows: driving positive change (55%), disrupting the norm (37%), celebrating sports heritage (33%), standing for something (for example, for the #BlackLivesMatter movement) (29%), instigating cultural collaboration (23%) and forming authentic partnerships (23%).

The full top 10:

1. Adidas
2. Jordan
3. The NBA
4. The Premier League
5. Nike
6. FC Barcelona
7. Los Angeles Lakers
8. Liverpool FC
9. EA Sports
10. Chicago Bulls

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